Cold Email Infrastructure Setup
With 60-70% Open Rates!
Ensuring Inbox Delivery For Up To 1 Million Emails Per Day
- 4.9/5 By 128+ Clients
Testimonials
They are incredibly knowledgeable about email marketing. Prospect Up went above and beyond to ensure my campaign was set up correct and maximized for deliverability. I highly suggest hiring them for your marketing needs.
Cole from Prospect Up was very easy to talk to and highly responsive to my messages. He took the time to schedule a call with me and walk me through my Instantly account and explain how he set up my domains and my first campaign; he also offered suggestions on how to fine-tune my copy.
Cole has been a fantastic asset to my outbound marketing efforts. From day one, he demonstrated a deep understanding of my goals and executed the process with precision. The communication is clear, timely, and proactive, ensuring that every step of the process was smooth and efficient...
Cole is a great communicator. He helped us assess some email deliverability challenges our organization was experiencing. Once Cole determined the issues, he provided us with an action plan for resolution. He also provided us with some best practices advice for our future marketing emails.
Cole is a great guy to work with. Got our real estate-related cold email system up and running with ease and has been keeping things moving smoothly ever since. He is easy to work with, fast at communication, as well as very receptive to new ideas. Very strongly recommend him for all your cold email needs.
Why a Proper Cold Email Setup Matters
Most automated platforms bulk-generate email accounts using shared IPs, leading to weaker sender reputations, lower inbox
placement, and higher spam rates. With Prospect Up, your email infrastructure is:
Most automated platforms bulk-generate email accounts using shared IPs, leading to weaker sender reputations, lower inbox placement, and higher spam rates. With Prospect Up, your email infrastructure is:
Hand-Created, Not Bulk-Generated
Every email account is manually purchased and configured, ensuring unique, high-quality sending.
Built with Premium ESPs
We purchase emails directly from Google Workspace or Microsoft 365 to guarantee a higher sender reputation and dedicated private IPs.
Safe & Compliant
Our process aligns with ESP best practices, preventing bans and ensuring long-term deliverability and compliance.
Our Hand-Crafted Cold
Email Infra Setup Process
Configure SPF, MX, DKIM, CNAME, and DMARC
- Set up authentication protocols to protect sender identity and improve inbox placement.
- Prevent spoofing, phishing risks, and unauthorized email activity.
Set Up Email Admin Accounts
- Establish and configure admin accounts for email infrastructure management.
- Ensure proper permissions and security settings for seamless email sending.
Domain and Email Procurement
- Purchase and register multiple domains, then connect them to Google Workspace and Microsoft 365.
- Manually create and configure email accounts for high-deliverability cold outreach.
SMTP and IMAP Validation
- Authenticate email accounts with Google Workspace and Microsoft 365 SMTP and IMAP.
- Ensure proper email transmission settings for reliable sending and receiving.
Platform Open Authorization
- Integrate email accounts with platforms like Instantly, Smartlead, or other automation tools.
- Enable seamless sending while maintaining compliance with provider policies.
Signatures and Domain Forwarding
- Configure professional email signatures for consistency and trust.
- Set up domain forwarding to streamline communication and maintain brand consistency.
Warming Up & Initial Reputation Management
- Implement safe sending practices to improve deliverability from day one.
- Enable seamless sending while maintaining compliance with provider policies.
Configure SPF, MX, DKIM, CNAME, and DMARC
- Set up authentication protocols to protect sender identity and improve inbox placement.
- Prevent spoofing, phishing risks, and unauthorized email activity.
Set Up Email Admin Accounts
- Establish and configure admin accounts for email infrastructure management.
- Ensure proper permissions and security settings for seamless email sending.
Domain and Email Procurement
- Purchase and register multiple domains, then connect them to Google Workspace and Microsoft 365.
- Manually create and configure email accounts for high-deliverability cold outreach.
SMTP and IMAP Validation
- Authenticate email accounts with Google Workspace and Microsoft 365 SMTP and IMAP.
- Ensure proper email transmission settings for reliable sending and receiving.
Platform Open Authorization
- Integrate email accounts with platforms like Instantly, Smartlead, or other automation tools.
- Enable seamless sending while maintaining compliance with provider policies.
Signatures and Domain Forwarding
- Configure professional email signatures for consistency and trust.
- Set up domain forwarding to streamline communication and maintain brand consistency.
Warming Up & Initial Reputation Management
- Gradually increase sending volume to establish trust with inbox providers.
- Implement safe sending practices to improve deliverability from day one.
Trusted by 128+ Brands Across SaaS, eCommerce, B2B, iGaming, and More.

Why Choose Prospect Up
Over Other Solutions?
Why Choose Prospect Up Over Other Solutions?

Trusted by Leading Email Platforms
- 4.9/5 By 128+ Clients
Trusted by Leading Email Platforms
Led by founder Cole Harris, an Instantly Certified Expert and official partner of Smartlead, SendX, Mailscale, and Apollo, we bring industry-backed expertise to every campaign. Our deep integrations with top outreach platforms ensure optimized deliverability, automation, and performance for your cold email strategy.
- 4.9/5 By 128+ Clients

Some Of Our Favorite Client
Success Stories
Some Of Our Favorite Client
Success Stories
Vertex Consulting Increases Lead Generation With Cold Email Optimization
Challenge
Vertex Consulting struggled with low response rates due to generic cold emails and poor segmentation.
Solution
We optimized their outreach strategy with personalized email sequences, A/B testing, and strategic targeting based on industry and pain points.
Results

Results

PlayMax Achieves 70% Open Rates With Custom Infrastructure
Challenge
PlayMax, an iGaming brand, needed a cold email system capable of scaling to 1M+ emails per day while maintaining high deliverability.
Solution
We built a custom email infrastructure with manually configured email accounts, private SMTP servers, and dedicated IPs.
Frequently Asked Questions
Have questions about improving your email performance? From deliverability fixes to automation strategies, we’ve got you covered.
Email Us
[email protected]
Contact
Get in Touch
Unlike mass-generated email services, we manually purchase and configure every email account using Google Workspace & Microsoft 365. This ensures safer, higher-quality sending with private IPs and stronger sender reputations.
Most cold email infrastructure setups take 5-7 business days.
Using a private email service for cold emails is worse for delivery because it typically lacks the high sender reputation, advanced authentication protocols (SPF, DKIM, DMARC), and robust infrastructure of Microsoft 365 and Google Workspace, increasing the likelihood of emails being flagged as spam or blocked.
Yes! With our expert configuration of SPF, DKIM, and DMARC, along with private IPs and proactive warm-up, your emails can see up to 60-70% open rates thanks to significantly improved inbox placement and reduced spam filtering.
Absolutely. We provide seamless integrations with Instantly, Smartlead, and other cold outreach automation tools to ensure your campaigns run efficiently.
Our proactive monitoring and blacklist prevention measures, coupled with our specialized removal services, ensure that your domain is quickly restored, keeping your campaigns on track.